Meta Ads integration: see which campaigns produce paying clients.
Connect Meta Ads to bring Facebook and Instagram campaigns, ad sets and daily spend into RevenueTie, attribute the leads they produce, and send supported conversion events and values back to Meta.
What the integration does
Connect with Facebook sign-in
Sign in and choose which ad accounts to link. Businesses without a Business Portfolio can connect with a personal Facebook login.
Daily spend sync
Spend, impressions and clicks sync daily for campaigns and ad sets.
Campaign and ad set mapping
Map each Meta campaign, or individual ad sets, to an item in your RevenueTie campaign tree.
Lead attribution
Leads from your landing pages carry UTMs and click IDs. If your ad URLs pass the campaign, ad set and ad IDs as UTM values, leads can be matched exactly.
Downstream conversions
Supported conversion events and values from later in the journey can be sent back to Meta.
History that stays put
Unlinking an account stops syncing but keeps the spend already synced.
Beyond cost per result
Meta reports cost per result, but a result is usually a form or a message. RevenueTie follows those leads forward, so you can compare campaigns and ad sets on approved estimates and collected revenue, not just lead volume.
Setting it up
Connect Meta
In RevenueTie, open Settings, then Ad Platforms, and connect Meta Ads.
Choose the ad accounts to link
Tick the ad accounts that belong to this business.
Map campaigns and ad sets
Link each Meta campaign or ad set to the matching item in your campaign tree.
Tag your ad URLs
Add UTM parameters to your ads so form leads carry their campaign, ad set and ad.
Frequently asked questions
Does RevenueTie change my Meta campaigns?
No. It reads campaign structure and spend. Sending supported conversion events is the only information it reports back.
Do Meta instant form leads come into RevenueTie?
RevenueTie attributes leads that reach it through your forms and phone numbers. Talk to us about how your Meta lead forms are set up, and we’ll recommend the best route.
Does this include Instagram?
Yes. Instagram ads are run from Meta ad accounts, so their campaigns and spend sync the same way.
Will sending conversions improve my results?
We can’t guarantee it. It gives Meta better information about which leads became clients; how that affects delivery depends on your campaigns.
Connect Meta Ads to the revenue it produces.
Book a demo and compare Meta campaigns on collected revenue.